How to Order a Custom Moroccan Djellaba Online: The Ultimate Guide to the Perfect Fit
By Red City Craft | Style & Heritage
There is a moment every lover of Moroccan fashion experiences. You find a beautiful Djellaba in a souk or online. The embroidery is perfect. The color is stunning. But when you put it on... the sleeves are too short. Or the shoulders are too tight. Or it drags on the floor.
In the winding alleys of the Marrakech Medina, this isn't a problem. You simply walk into a tailor's workshop, drink a glass of mint tea, and he measures you on the spot.
But can you get that same "Maalem" (Master Artisan) experience online? Yes. You just need to know how to ask.
At Red City Craft, we have launched our "Virtual Maalem" Service, allowing you to design your own piece from Casablanca to California. Here is the step-by-step guide to ordering a custom Djellaba that fits like a glove.
Step 1: Choose Your Fabric (The Season Matters)
Before you worry about inches and centimeters, you must pick the right material for your climate.
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Cotton (Sousdi): Best for Summer & Ramadan. Lightweight, breathable, and soft. It falls elegantly and keeps you cool during Tarawih prayers.
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Wool (Mlifa): Best for Winter. A dense, warm fabric used by locals in the Atlas Mountains. It has a structured, "heavy" drape that looks incredibly regal.
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Velvet (Mobbra): Best for Weddings & Events. The ultimate luxury. It catches the light and is usually heavily embroidered.
Step 2: The "Maalem" Measurements (How to Measure Correctly)
This is the part most people fear. But it is actually very simple. Pro Tip: Do not measure your body. Measure a robe or jacket you already own that fits you well. Lay it flat on a table and measure:
A. Width (The Chest) Measure from "Pit to Pit" (Armpit to Armpit).
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Standard Fit: 60-65 cm.
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Relaxed Fit: 70+ cm.
B. Length (The Height) Measure from the highest point of the shoulder down to the bottom hem.
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Warning: If you want it ankle-length, measure to your ankle. If you want it floor-length, add 5 cm.
C. Sleeve Length Measure from the shoulder seam down to the wrist.
Don't have a tape measure? Send us your Height and Weight, and tell us your typical T-Shirt size (e.g., "I wear US XL"). Our artisans have fit thousands of men; they can estimate your size with 95% accuracy.
Step 3: The Details (Sfifa & Kitane)
Standard Djellabas come with standard embroidery. A custom order lets you choose the "finish."
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The Sfifa: The thick band of silk embroidery running down the center.
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The Kitane: The thin, braided piping that reinforces the seams.
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The Color: Do you want "Tone-on-Tone" (Black thread on Black fabric) for a subtle look? Or "Contrast" (Gold thread on Burgundy fabric) for a royal look?
Step 4: Placing Your Order
Ready to bring your design to life? You don't need to navigate a complicated store page. You just need to talk to us.
Click Here to Visit Our Contact Page
Once there, simply fill out the form using this template to get a fast quote:
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Subject Line: Type "Custom Order Request"
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Message Body: Please copy and paste the following list into the message box:
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Fabric Choice: (e.g., Emerald Green Velvet)
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Height: (e.g., 180cm)
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Chest Width: (Pit-to-Pit measurement)
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Sleeve Length: (Shoulder to wrist)
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Special Requests: (e.g., "I want gold embroidery" or "I need it by Ramadan")
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Once we receive your details, our team will reply within 24 hours with a final price and a secure payment link.
⏳ The Timeline: Patience is Part of the Process
A mass-produced robe takes 20 minutes to sew in a factory. A Red City Craft Custom Djellaba takes 10 to 14 days to create.
Why?
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Fabric Sourcing: We go to the fabric market in Casablanca to cut your specific cloth.
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The Maalem: The silk buttons (Aakad) are knotted by hand. The embroidery is guided by a human hand, not a computer.
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Quality Check: We steam, inspect, and package it.
🧵 Ready to Design Your Own?
Commissioning a bespoke garment is a conversation, not just a transaction. We want to ensure every inch is perfect before we make a single cut.
To start the process, simply Head to our Contact Page.
In the Subject line, please write "Bespoke Commission." In the Message box, tell us your vision. You can simply list your preferred fabric (Cotton, Wool, or Velvet) and your approximate measurements. Don't worry if you aren't sure about the exact numbers yet—we will guide you through the measuring process personally via email to ensure the perfect fit.
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