The Moroccan Djellaba is perhaps the most famous garment of the Maghreb. Originally designed for the Atlas Mountains, it is a long, loose-fitting robe characterized by its distinct pointed hood, known as the Qob.

• Function: In winter, men wear heavy wool Djellabas to protect against the cold. In summer, lightweight cotton versions serve as protection from the sun.

• The Qob (Hood): Historically used to protect the wearer from desert winds and sand, today it serves a practical purpose for warmth and anonymity.

💡 The Modern Twist (For Her): While the Djellaba started as menswear, it has evolved into a symbol of female independence. Today, the Women's Djellaba is a staple of modest fashion, featuring more intricate embroidery and softer cuts.

👉 Shopping for Him? Explore our Luxury Men's Djellaba Collection on Etsy.

👉 Shopping for Her? Explore our Luxury Women's Djellaba Collection on Etsy.

If the Djellaba is the "coat" of Morocco, the Gandoura is the "t-shirt." This is a short-sleeved or sleeveless tunic worn without a hood. It is the ultimate garment for the scorching heat of July and August in Marrakech.

• Why You Need One: When temperatures hit 40°C (104°F), denim and polyester become unbearable. The breezy, open structure of a cotton Gandoura allows air to circulate, keeping you cool.

• Style Tip: For men, a simple white or beige Gandoura paired with leather sandals (Balgha) is the epitome of relaxed Riad style.

When the occasion calls for "Black Tie," Moroccan men turn to the Jabador. This is a two-piece set consisting of a tunic and matching trousers, often trimmed with silk embroidery (Sfifa).

For the ultimate royal statement, this is layered with a Selham (or Burnous)—a magnificent, floor-length flowing cape made of fine wool or silk. You will often see the King of Morocco wearing a Selham at official ceremonies.

One of the most common questions we get is: "Can I wear traditional clothing as a tourist?" The answer is a resounding Yes. Moroccans appreciate when visitors embrace their culture. It is seen as a sign of respect, not appropriation.

The "Red City" Packing Strategy:

For Him:

• Daytime: Pack breathable linen shirts or buy a Cotton Gandoura upon arrival for the ultimate comfort.

• Evening: A light sweater is needed or a Djellaba for winter nights, but in summer, a clean, ironed shirt is perfect.

For Her:

While he is comfortable in his Gandoura, you need an outfit that bridges the gap between Western style and Moroccan modesty.

• The Solution: The Moroccan Kimono (Open Caftan).

• Why: Throw it over your jeans and t-shirt to instantly blend in with the local vibe while staying chic. It covers your shoulders for the Medina but looks fabulous for dinner.

🛍️ SHOP THE LOOK: Blue Satin Kimono & Resort Wear The perfect travel layer for the modern woman.

🛍️ SHOP THE LOOK: Moroccan Men's Djellaba The perfect traditional clothing as a tourist for men.

Traditional Moroccan men's clothing is more than attire—it's a cultural narrative. In modern times, Moroccan designers have infused contemporary fashion elements into these garments, making them more versatile and appealing to younger generations.

Whether in silk-trimmed jabadors or minimalist wool selhams, today’s Moroccan menswear is where tradition meets trend.