If you search for "What is a Kaftan" (searched 1,000 times/month), you will see generic beach cover-ups. That is not a Moroccan Caftan.

A true Moroccan Caftan is a ceremonial gown worn by women for weddings, celebrations, and high-society events. Unlike the hooded Djellaba, the Caftan has no hood. It is defined by three non-negotiable elements:

1. The Sfifa: The hand-braided silk thread trimming the edges.

2. The Aakad: The hundreds of tiny, hand-knotted buttons running down the center.

3. The Cut: A structured silhouette that respects modesty while celebrating femininity.

💡 Did You Know? The word Caftan is strictly used for the one-piece dress. If it has two layers (a dress over a dress), it is called a Takchita.

The UNESCO status wasn't granted just because the dress is beautiful. It was granted to protect the Know-How (Savoir-Faire). The specific search terms "Caftan Origin UNESCO" and "Caftan Marocain UNESCO" have spiked because the world realizes this craft is endangered.

Fast fashion factories in China and Turkey are flooding the market with printed polyester "kaftans." The UNESCO inscription protects the Authentic Moroccan Craft:

• Velvet (Mobtan): The traditional fabric of the nobility.

• Brocart (Brocade): Silk woven with gold or silver thread.

• Tarz (Embroidery): Hand-stitched patterns unique to cities like Fez (Tarz Fassi) or Rabat (Tarz Rbati).

When you buy a Velvet Caftan from our Heritage Collection, you are not buying a costume. You are supporting the specific artisan skills that UNESCO has pledged to save.

You don't need to be attending a Moroccan wedding to wear one. The modern Moroccan Kaftan has evolved.

1. The "Resort Chic" Look

For beach holidays or lounging at home, opt for a White Kaftan or a linen blend.

• Style It: Open over a swimsuit, or belted for a dinner date.

• Search for: Casual Kaftan Dresses for Women.

2. The "Evening Gala" Look

This is where the Velvet Caftan shines.

• The Look: Deep Emerald Green or Royal Blue velvet with gold Sfifa.

• Wear It: To a black-tie wedding, a gala, or a sophisticated dinner party. It is a powerful alternative to the standard Western evening gown.

3. The "Boho Bride"

Moroccan Wedding Dresses are trending globally. A White or Cream Takchita with subtle gold embroidery makes for a stunning, unconventional bridal look.